Digital customer retention through gamification
Identum storytelling for all of Europe
bwin – GVC Holding PLC’s leading sports betting brand – relies on Identum for its online casino and online poker product areas.
As well as developing digital customer retention strategies, we’ve helped bwin to design and implement numerous online campaigns on the pan-European market. These online activities have included developing and implementing key visuals across all channels. Beyond this, the collaboration is also focused on enhanced use of the company’s own cross-marketing opportunities throughout the entire bwin network.