Daikin competition on Rapid Vienna’s Facebook page
In 2017, we took on another project for Daikin which, at first glance, appeared rather unusual: our task was to develop a creative competition for Facebook fans of local football club Rapid Vienna. The prize – three Daikin air purifiers – was perhaps not the most sought after prize for a football club’s supporters. This made it all the more important to draw out the club’s Facebook fan base with a system of football-related questions. And we managed it: with a limited budget, the competition garnered 1,282 likes and 390 comments. Sounds like three points in the bag!
104,221 users reached