From the strategy to the presence in practice
From strategic brand consultancy and website development through to ongoing social media management, we accompanied FREYGEIST, a young company, every step of the way. The website’s new design is certainly distinctive, featuring video loops, CSS3 transitioned teaser boxes and full-page product illustrations. In terms of the site’s development, the focus lay on presenting the new FREYGEIST bike and generating sales via the integrated online shop. We accomplished this using a visually striking vertical overlap that made users aware of the opportunity to take the bike for a test ride.
A crowd of e-bike riders
At the time, FREYGEIST was the most successful crowdfunding project anywhere in the German-speaking world. We successfully and effectively channelled media attention, massively growing the company’s social media following. Furthermore, the new website’s low-threshold registration interface for test rides significantly boosted interest in the bike.