News

Since nobody would otherwise read it: Identum sticks Facebook's data policy up on their front window.

05/24/2018 - 13:48

As everyone now knows, the new GDPR will be in effect from May 25th. And, of course, like all other companies, we took up the resulting bureaucratic challenges for ourselves and for our customers.

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GDPR or: Why this could be the last newsletter we send you

05/23/2018 - 18:03

GDPR – these four letters are currently making life difficult for a lot of companies and entrepreneurs. Thought it might sound like a new e-bike motor, or perhaps an additive in the latest energy drink, in reality this is the abbreviation for the EU-wide General Data Privacy Regulation.

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Two silver awards and five commendations for Identum in the advertising sector’s most prestigious awards

05/10/2018 - 12:41

Integration takes two! The jury of the Creativ Club Austria (CCA) presented our “Integrations-Memo” game, which we developed for Diakonie Austria, with two silver awards in the categories of Promotion and Branded Content. The project also received three further commendations in the Illustration, Editorial & Communication Design and Innovative Media Use categories.

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Everything you've always wanted to know about us, but never had the courage to ask

05/08/2018 - 13:08

In each newsletter, we’ll answer frequently asked, funny and quirky questions about us – starting with Identum as an agency, then moving on to the agency’s management, the project management team and going right down to our creative and programming teams. Here we’ll let you in on how the name Identum came about, how our office is a bit like Grey’s Anatomy and just how many projects we completed in 2017.

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The digitalisation hype

05/02/2018 - 12:56

Buzzword, trend or necessity? The digital revolution concerns both business and society, shapes our professional and private affairs and is increasingly pervasive in our day-to-day lives. Digitalisation is often depicted as something of a spectre; an unavoidable evil. Parts of the human workforce are replaced by machines and computers which can carry out standardised processes faster, more efficiently and with greater precision. Established companies disappear from the market because, at a certain point, they forget to adapt their business models to suit their customers’ requirements or fail to integrate technical advances in their strategies. Nokia and Kodak are often cited as examples of innovative companies who failed to move with the times. Success, it seems, is the biggest barrier to rethinking strategy and being prepared to change course.

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