The digitalisation hype
05/02/2018 - 12:56
Buzzword, trend or necessity?
The digital revolution concerns both business and society, shapes our professional and private affairs and is increasingly pervasive in our day-to-day lives.
Digitalisation is often depicted as something of a spectre; an unavoidable evil. Parts of the human workforce are replaced by machines and computers which can carry out standardised processes faster, more efficiently and with greater precision. Established companies disappear from the market because, at a certain point, they forget to adapt their business models to suit their customers’ requirements or fail to integrate technical advances in their strategies. Nokia and Kodak are often cited as examples of innovative companies who failed to move with the times. Success, it seems, is the biggest barrier to rethinking strategy and being prepared to change course.