The “Vorfreude” campaign
Inspired by the feeling of “Vorfreude” (anticipation), in 2012 Identum made keen mountaineers’ emotions and expectations for an upcoming adventure tangible for its customers in a powerful world of imagery in print, on TV, online at point of sale.
The “More jacket. More adventure” campaign
A year later, we implemented a pan-European campaign for The North Face spanning 16 countries. The campaign comprised print advertisements as well as radio, TV and cinema ads, a microsite and use of out-of-home media.
The “Mountain Athletics” campaign
As part of the Mountain Athletics campaign in spring 2016, we held open training sessions at The North Face’s trade partner ‘SportScheck’ in Munich – along with other events and activities.