A campaign that really holds water

nuapua
nuapua water bottle

Kissed by fruit. Water with a special something

A romantic atmosphere reigns at Identum – but it’s only fruit doing the kissing. We developed a versatile key visual for our new client, nuapua, with a claim that promises great things: “Von der Frucht geküsst” (“Kissed by fruit”). The sustainable hydration system affords ordinary drinking water a burst of fruity flavour – completely free of sugar and additives.

nuapua poster

Helping a start-up get started

The company, founded in 2012, was on the search for a strong partner to ensure its innovative product achieved the requisite level of awareness. Alongside designs for sample packs, carafe pendants and POS tools, Identum developed and implemented a key visual for the young company.

nuapua water bottle
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