Positioning with traction
Together with executive management and the management team of TTTech’s individual business units, we produced a clear brand and positioning strategy that can deliver its full potential both within the company and beyond. Internally, it aims to create a sense of purpose, to motivate and to bind the business units together. Externally, this strategy should be integrative while conveying the common plan and high demands of the company and its business units.
Taking the refined brand as a basis, targeted measures were also derived for internal and external communications.